Persol glasses were the brain-child of Giuseppe Ratti, who began producing technically advanced eyewear in 1917. He had already been running Berry Opticians for several years, but had a burning desire to embark on this new venture. He used his experience and resourcefulness to design glasses that would offer optimum vision and comfort to pilots and sports drivers. With the passage of time, the Persol brand became increasingly well-known and popular, and was adopted by various distinguished writers and poets. Shortly afterwards, the actress Greta Garbo was one of the well-known people to begin wearing Persol sunglasses. They soon became an icon of style and were worn by more and more famous stars, both on the film set and in their private life away from the spotlight. In this context, the first Persol Protector glasses were launched, with a classic design with round lenses, and secured by elastic straps. These glasses were soon adopted by Italian Aviation and by various international military aviation authorities, as well as by famous motor-sport drivers of the time, such as Fangio, Nazzaro and Ghersi. In the years around 1920, Persol glasses were characterised by their special brownish-yellow lenses, made from pure silica to ensure maximum protection from sunlight. These glasses enjoyed enormous success. A few years later, to underline their function of giving protection from sunlight, the Persol brand-name was created (Persol literally means “for the sun”). In addition to their stylish design, Persol sunglasses have certain unmistakable features, including crystal glass lenses and flexible temples. This innovative system, patented by Persol, provides complete comfort for the wearer by making the frames adaptable to any shape of face. The final feature is the Silver Arrow attached to the frame: a symbol specific to Persol sunglasses and inspired by the swords of ancient warriors. Thanks to their elegance and special design, Persol glasses soon came to be recognised all over the world for their unmistakable style.
In 1957, the company brought out their Persol 649 sunglasses: an iconic model for the brand. These large glasses were designed for the tram drivers of Turin, who needed to protect their eyes from wind and dust. This original style became famous after the great Marcello Mastroianni wore a pair in the film "Divorce Italian Style".
The model still forms part of the Persol glasses collection, with versions for both eyeglasses and sunglasses, making Persol 649 one of the company's top-selling designs. Persol is an all-Italian brand and at the forefront of the global optical sector. In the 1960s, the company launched its Labor work goggles: protective goggles for welding with specific filters for various uses.
Persol sunglasses soon entered the American market, and were adopted by some of the great stars of cinema such as Steve McQueen and Greta Garbo.
But the drive towards technical innovation continued, and the company tested other materials to further improve their image and standards of quality. In 1990, Persol Sport sunglasses were launched: dedicated to all in the world of sport, they were famously worn by the Ferrari driver Jean Alesì. Subsequently, the Persol 830 model was specially created for the Italian actress Ornella Muti, while the Persol 853 design was dedicated to the super model Carol Alt. Today, Persol sunglasses are sold in more than 40 countries around the world. The brand has enjoyed enormous success, and thanks to its acquisition by the Luxottica Group, has become a leading name in the global optical industry. One of the brand's most iconic designs, the Persol 649, has been reinvented in the form of the Persol 9649: glasses with an unmistakable style and the same iconic shape as their predecessor, embodying all the quality and elegance that have make Persol sunglasses so popular around the world.
Persol manages to combine quality and flair with precision and attention to detail, creating that special alchemy that distinguishes the brand: a perfect blend of technology and aesthetic appeal. Persol frames are true works of art, and with their wealth of detail and symbols such as the arrow on the temples have developed a real cult following. The detail and precision of these designs are down to the expertise of skilled artists and craftsmen, and mark them out as unmistakable Italian products. Persol sunglasses are available in many different shades, with frames in classic colours like black or tortoiseshell. Persol produces a wide range of eyeglasses for both men and women: classic designs and retro styles, square or rounded shapes, frames in bright colours such as blue or more serious shades like black. Persol glasses are also given extra quality thanks to the materials used, which give their products a particular lightness but also toughness and strength. Eyeglasses for men and women: stylish and full of character. Ottica SM offers a wide choice of Persol designs, with eyeglasses and sunglasses for both men and women at unbeatable prices. Persol is an example of top quality Italian production, representing elegance, style and design in the great world of eyewear. When you choose Persol, you are choosing more than just sunglasses or eyeglasses: you are choosing a stylish look with decisive and unmistakable character, the very best of Italian design.

Persol PO0649 - The iconic eyewear

The iconic Persol PO0649 glasses tell of a tram journey that is part of our roots. You may not know this but these Persol sunglasses were born in 1957 for the drivers of the Turin trams, even if they were immediately appreciated as an icon of style as well as for their functionality. Maybe you don’t know but the Persol PO 0649 eyewear was also worn by Marcello Mastroianni in the great classic "Italian Divorce".
It is a frame that combines craftsmanship and quality and one of the most iconic Persol sunglasses. Unique design is combined with cutting-edge technology and this makes the Persol PO 0649 one of the most beloved sunglasses ever. All you have to do is discover all the color options online and buy Persol PO0649 100% original sunglasses with Transition lenses at the best price.

Superior lens quality for every visual need

The quality and excellence of the iconic Persol PO0649 sunglasses frame is also given by the Persol Premium By Barberini glass sunglasses that offer the best for every visual need. Barberini is a family-run laboratory and one of the largest manufacturers of lenses, which has always been looking for innovation and high quality standards for its production.
From Barberini philosophy come lenses that become small masterpieces to improve the daily life of all those who, day after day, choose and buy Persol sunglasses. Persol Premium by Barberini glass lenses aim to offer a high quality visual experience and do not disappoint fans of the Persol brand and the iconic Persol PO 0649 glasses.

From the origins to eyewear fashion: the stages of Persol success story

The history of the Persol brand is a fascinating story that has roots back in 1917. Here is a summary of the highlights of its evolution to become an icon of eyewear fashion:
1.  Foundation: Persol was founded in 1917 in Turin, Italy, by Giuseppe Ratti. Initially, the company produced sunglasses and eye protection for drivers and drivers.
2.  Technological innovation: From the very beginning, Persol has focused on innovation and quality. In 1938, the company patented the first spring lock system for spectacle temples, which allowed glasses to better fit the user’s face.
3.  Growth and success: In the 50s and 60s, Persol gained popularity thanks to its craftsmanship and distinctive design. Persol glasses have become a symbol of style and status.
4.  Style icons: Persol has attracted the attention of famous people in the world of entertainment and fashion. Actors like Steve McQueen and Marcello Mastroianni helped make Persol glasses a style icon.
5.     International expansion: Over the years, Persol has continued to grow and expand internationally, becoming a globally recognized brand.
6.     Acquisition by Luxottica: In 1995, the eyewear giant Luxottica acquired Persol, bringing further resources and expertise to the brand.
7.     Continuous innovation and design: Persol has continued to innovate in the eyewear sector, introducing new materials, technologies and cutting-edge design, while maintaining the focus on the artisanal quality that has characterized the brand from the beginning.
8.     Iconic collections: Persol has developed several iconic collections over the years, such as the "649" collection, which has become one of the most famous and recognizable of the brand.
9.     Link with cinema: The Persol brand has maintained a strong link with the world of cinema, collaborating with directors and costume designers to create iconic glasses worn on the big screen.
10.     Contemporary eyewear fashion: Today, Persol continues to be a leader in the eyewear fashion industry, with a wide range of designs that combine style, quality and technological innovation.

Persol PO0649: a sunglasses model that has become iconic

The Persol PO0649 is undoubtedly one of the most iconic and recognizable sunglasses in eyewear history. That’s why it’s so special:
1.     Distinctive design: The PO0649 features a unique design, with an acetate frame and a square shape, with a small metal arrow on the temples that has become a distinctive brand of Persol.
2.     Links with pop culture: This model was made famous by American actor Steve McQueen, who wore it in the 1968 film "Thomas Crown - Criminal Affair". McQueen’s image with Persol glasses has become a style icon and helped make the model even more desirable.
3.  Quality craftsmanship: Like all Persol glasses, the PO0649 is made with the utmost care and attention to detail. The lenses are of high quality and offer optimal protection from UV rays.
4.     Versatility: Thanks to its classic design and versatility, the PO0649 adapts to a wide range of styles and personalities, making it loved by both men and women of different age groups.
Despite being introduced for the first time in the 1950s, the PO0649 continues to be one of Persol’s best-selling and appreciated models, demonstrating its enduring status as an eyewear fashion icon.

 A Persol PO 0649 glasses for everyone: discover all the models and colours

The Persol PO 0649 comes in a wide range of models and colors, offering a variety of options to fit different styles and preferences. Here are some of the most popular models and their color variations:
-  Persol PO 0649 (95/31) sunglasses: they are a unisex frame with green lens and black front, 100% plastic Pilot shape;
-  Sunglasses Persol PO 0649 (24/51): they are a havana sunglasses with brown shaded lens;
-  Sunglasses Persol PO0649 (24/31): are a trendy havana frame with green lens;
-     Sunglasses Persol PO 0649 (24/BL): these sunglasses are characterized by the gray lens and havana frame, are 100% plastic with blue light filter and photochromic;
-  Persol PO 0649 (96/33) sunglasses: in this case the frame is dominated by warm colours with brown lens and light havana front;
-  Persol PO 0649 (1025S3) sunglasses: This version of Persol’s iconic sunglasses has a gradient blue polarized lens and a havana frame. It is an all-plastic model with a Pilot shape.
-  Sunglasses Persol PO0649 (1052S3): is a sunglasses with dark blue lens and front havana madreterra;
-     Sunglasses Persol PO 0649 (24/57): it is a Persol PO0649 with brown polarized lens and front havana plastic Pilot shape;
-     Sunglasses Persol PO 0649 (24/86): this model has light blue lens and front havana and is always entirely made of plastic with Pilot shape;
-  Persol PO 0649 (95/31) sunglasses: they are a traditional model with black front and green plastic lens and with Pilot shape;
-  Persol Sunglasses PO 0649 (96/33): This is a light plastic havana Pilot frame;
-  Sunglasses Persol PO 0649 (1158Q8): is a model with blue blue gradient blue lens and patterned brown tortoiseshell frame;
-     Sunglasses Persol PO 0649 (116051): is a 2022 frame with brown gradient lens and patterned frame in light and dark brown shades.
As you can see there really is an iconic Persol PO0649 eyewear suitable for every need and there is no lack of the Persol 2024 novelties of this frame loved by everyone, from celebrities to the common person who seeks style and elegance on every occasion.

New 2024: the new Persol PO0649 eyewear models

Eyewear fashion is constantly evolving and a brand like Persol knows it well. For this reason, for 2024 it proposes some novelties and must-have models that represent an unprecedented reinterpretation of the Persol PO0649 glasses. Among the must-have sunglasses Persol PO 0649 for 2024 we point out:
-  Persol PO 0649 (119656) sunglasses: a transparent grey frame with blue lens;
-  Persol PO 0649 (1169B1) sunglasses: it is a beige opal frame with dark grey lens;
-  Sunglasses Persol PO0649 (95/S3): are a classic model with black frame and polarized lens light blue gradient dark blue.
What are you waiting for? Find online the most suitable Persol frame for you and get ready for a spring summer 2024 under the banner of the latest fashion.

Persol PO 0649 Original: the five distinctive features of this iconic eyewear

The Persol PO0649 Original is a timeless icon of eyewear, with distinctive features that make it unique and recognizable. Here are five of its most distinctive features:
1.  Persol Arrow: One of the most iconic features of the Persol PO0649 Original is the small metal arrow on the temples of the glasses. This distinctive detail has become a trademark of the Persol brand and adds a touch of elegance to the overall design.
2.     Spring Lock System: The PO0649 Original features Persol’s patented spring lock system, which allows the temples to gently bend backwards for a comfortable and adaptable fit. This technological innovation has been introduced since the first days of the brand and contributes to the comfort and functionality of glasses.
3.     Frame in celluloid acetate: The frame of the PO0649 Original is made of celluloid acetate, a precious plastic material that offers durability, lightness and a feeling of quality craftsmanship. Celluloid acetate is durable and can be molded to create complex shapes, allowing for elegant and comfortable designs.
4.     Square and vintage design: The square design of the PO0649 Original recalls the classic and vintage style of the 50s and 60s, but remains surprisingly current and fashionable. This universal shape fits well into a variety of facial shapes and offers an elegant and sophisticated look.
5.     High quality lenses: The lenses of the Persol PO0649 Original are made of high quality materials that offer protection from UV rays and a clear and sharp vision. The optical quality of Persol lenses contributes to the comfort and functionality of the glasses, as well as their distinctive style.

Iconic sunglasses: who loves the Persol PO 0649?

The Persol PO0649 is loved by a wide range of people, thanks to its classic design and versatility. Here are some categories of people who particularly appreciate this iconic sunglasses model:
1.     Fashion and style enthusiasts: Those who appreciate fashion and look for sunglasses that convey a sense of timeless elegance often choose the Persol PO0649. Its classic design and refinement make it a perfect accessory to complete any look.
2.     Vintage lovers: Vintage and retro lovers appreciate the square and retro design of the PO0649, which recalls the style of the 50s and 60s. These sunglasses add a touch of nostalgia and class to the wardrobe of the wearer.
3.     Movie fans: Given its history of cinema, the Persol PO0649 is loved by those who appreciate the glamour and style of the cinema classics. Seen by iconic actors like Steve McQueen, the PO0649 has an aura of cinematic appeal that attracts many film fans.
4.  People looking for quality and performance: Persol is renowned for the handcrafted quality of its sunglasses, and the PO0649 is no exception. Those looking for high-quality sunglasses that offer UV protection and a comfortable fit often turn to this model.
5.     Professionals and people on the go: Thanks to its sleek design and versatility, the Persol PO0649 is suitable for both formal and informal occasions. It is loved by professionals on the go looking for sunglasses that easily adapt to different contexts and lifestyles.
Ultimately, the Persol PO0649 is loved by a wide range of people for its iconic design, its artisanal quality and its connection with the world of fashion and cinema. It is an accessory that adapts well to a variety of styles and personalities, making it a timeless icon within eyewear.

Guide to buying sunglasses: why choose the Persol brand?

Choosing the Persol brand for your sunglasses can offer a number of advantages that go beyond the simple aesthetic appearance. Here are some reasons why you might consider Persol in your choice and purchase of sunglasses:
1.  Quality craftsmanship: Persol has a long history of high quality Italian craftsmanship. Each pair of Persol glasses is made with attention to detail and using top quality materials, ensuring durability and durability over time.
2.  Distinctive design: Persol models are distinguished by their distinctive and iconic design. Elements such as the Persol arrow on the temples and the spring closure system have become trademarks of the brand, giving the glasses a unique and recognizable appearance.
3.     Technological innovation: While maintaining a focus on tradition and craftsmanship, Persol continues to innovate through the introduction of new technologies and materials. For example, the brand uses high-quality lenses that offer UV protection and clear, sharp vision.
4.  Timeless Style: Persol’s classic designs have stood the test of time, becoming true icons of style. Persol sunglasses can be worn with confidence in any context, from formal occasions to casual days in the city.
5.  Link with culture and cinema: Persol has a long history of collaboration with the world of cinema and pop culture. Persol glasses have been worn by many celebrities and celebrities over the years, adding an aura of glamour and glamour to the brand.
Persol offers a wide range of models and color variations, allowing you to easily find a pair of glasses that suits your style and personal preferences.
Choosing the Persol brand for your sunglasses means investing in a high quality product, with a distinctive design and attention to detail that will accompany you for years to come.

Glasses Persol PO0649: a unisex frame that does not fear the passing of fashion

Thanks to the presentation of always new models and color variations, the Persol PO0649 sunglasses are a unisex frame that does not fear the passing of fashion and the alternation of trends in the eyewear field.
The iconic Persol PO 0649 sunglasses is a perfect example of a unisex frame that has endured the passage of time and has remained a timeless style choice. That’s why it is so loved and why it continues to be a popular choice for men and women:
1.     Classic and versatile design: The square shape and vintage design of the PO0649 make it suitable for a wide range of facial shapes and personal styles. It is a frame that fits well both men and women, regardless of personal style.
2.     High quality materials: Made with high quality materials such as celluloid acetate, the Persol PO0649 offers not only style but also durability. This makes it a practical choice that not only resists the passing of fashion, but lasts over time.
3.  Iconic: Persol is a brand renowned for its distinctive style and craftsmanship. The Persol arrow on the temples and the spring locking system have become trademarks of the brand, giving the PO0649 a touch of elegance and recognition.
4.     Popularity in movies and pop culture: The Persol PO0649 has been worn by many famous people over the years, both on the big screen and in real life. This media exposure helped keep the model’s popularity alive and make it an eyewear fashion icon.
5.     Variety of colors and lenses: The PO0649 comes in a wide range of colors and lens options, allowing consumers to customize their look and find the perfect combination for their own style and preferences.
For every man and woman looking for style and elegance there is the Persol glasses that represents it, enhances the look, protects the eyes and allows it to stand out from the crowd.

Persol glasses: excellence for the perfect vision and protection of the eyes from UV rays

Persol glasses are renowned not only for their iconic design and timeless style, but also for their excellence in protecting the eyes from harmful UV rays and for ensuring clear and comfortable vision. Here’s how Persol strives to deliver the highest quality in terms of protection and vision:
1.  High quality lenses: Persol uses high quality lenses that offer clear and sharp vision. These lenses are designed to reduce eye fatigue and improve visibility in various light conditions.
2.     UV protection: All Persol goggles offer effective UV protection, which is crucial to prevent eye damage caused by harmful ultraviolet rays. Persol lenses effectively block UVA and UVB rays, ensuring that your eyes are protected even during prolonged exposure to the sun.
3.  Quality Certification: Persol is committed to ensuring that its glasses meet the highest standards of quality and safety. Eyewear lenses and frames undergo rigorous quality testing to ensure maximum protection and optical performance.
4.     Innovative technologies: Persol continues to invest in research and development to introduce innovative technologies that improve eyewear performance. This includes using special treatments on the lenses to reduce reflections and improve vision sharpness.
5.  Comfort and adaptability: Persol glasses are designed to provide optimal comfort during prolonged use. The frames are light and well balanced, while the flexible temples fit comfortably to the face without exerting unwanted pressure.
All that remains is to discover the collections that, year after year, have made Persol a benchmark in the global eyewear fashion scene and buy the iconic Persol PO0649 sunglasses online, always 100% original and at the best price by addressing the official dealers of the brand.